The AFS Dual Pricing Program allows merchants to incentivize customers to pay with cash by offering discounts, helping reduce credit card processing fees and save money.

Staying compliant with regulations is crucial to avoid penalties. Key points include:

• The legality of offering dual pricing

• Guidelines for displaying cash discounts on posted prices

• Resources and tips to stay up-to-date on regulations

Benefits of the program include:

• Lower processing fees and increased profits

• Better customer experience through transparency in pricing

• Guidance on implementation and compliance to reduce burden on merchants

Contact us to learn how we can help you implement an effective and compliant AFS' Dual Pricing Program.

As a merchant, it's important to follow the AFS' Dual Pricing regulations to avoid any potential issues. Please use this checklist to ensure that you are following all guidelines accurately.

Signage and Disclosure

• Display clear and appropriate signage with appropriate Dual Pricing language at all entry points to any location where the Dual Pricing Program is available.

• All posted pricing should show a Cash Price and a Credit Price.

• If only showing one price, that price should be your Credit Price.

Discount Rates and Transaction Fees

• Clearly communicate to customers that payments made with cash or check will receive a discount.

• Ensure all changes to your discount rate have been made by contacting AFS Support or your agent.

Compliance with Laws and Regulations

• Review any specific local, state, or federal laws regarding cash discounts.

• Verify AFS' Dual Pricing program compliance with Visa's updated rules and regulations.

• Inform the acquirer of any dual pricing programs being offered at any location.

Potential Consequences of Non-Compliance

• Failure to follow compliance will result in fines from Visa that will be passed directly through to the merchant.

• Do not charge any additional fees or surcharges for payments made with electronic payment methods.

• Review any potential penalties or fines for non-compliance with AFS' Dual Pricing Program.

Additional Notes

• Update your credit card processing device to a Dual Processing application.

• Ensure the card brand guidelines are followed regarding credit card processing. You can visit the AFS Dual Pricing Resources site for resources to keep both you and your employees informed.

By following this checklist, you can ensure that you remain aligned with AFS' Dual Pricing regulations and avoid any potential issues. If you have any questions or concerns, please contact our AFS Support Team or your agent for assistance.

Dual Pricing Checklist

AFS Dual Pricing Guidelines Flier